analyzing visual arguments

ANALYZING VISUAL ARGUMENTS. Composi=onal Features of Photographs. Adapted from chapter 9, Analyzing Arguments. Wrifing Arguments: A Rhetoric with Readings (9th edi=on)
If you have been paying attention to current events, you will be able to appreciate the arguments being made in the cartoons on the following slides. Get out a piece of paper and write down these questions. Then, apply these questions to each cartoon. • What is the issue being addressed in this cartoon? • What event
Analyzing Visual Arguments. Visual arguments use images to engage viewers and persuade them to accept a particular idea or point of view. Advertisements are only one type of visual argument. Any argument, visual or verbal, contains 3 main elements: Claims; Evidence; Assumptions. Verbal Claims vs. Contextual Claims.
17.10.2012 -
Learn to see images, publications, advertisements, and other visual media as a text. • Understand the basic components and rhetorical structure of a publication, advertisement, or visual argument. • Understand how to and complete your won visual argument analysis and create your own argument in response. • Help you to
Analyzing Visual Arguments Learning to compose pages or screens that fit effectively into a reader/viewer's expectations can be, then, a matter of learning to observe well. . . . . To build your compositions can thus be a matter of looking hard at the genre that is most appropriate to your ends and then copying…
23.03.2015 -
13.03.2013 -
Often you are not looking to place a value judgment on the piece, and if there is an implicit or implied argument you may not be ultimately taking a side. It's worth asking then: is rhetorical analysis of visual documents any different than this basic description? Yes and no. Sometimes you will encounter an interplay of words

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